When you sign in to your Microsoft (MS) account, Microsoft uses the browsing data, and data on search and other activities that you perform online. Microsoft does this for choosing ads that are oriented to your interests (as per your search queries). When you turn off the Microsoft privacy ad settings, the ads that appear may be less relevant.
- 1 Your data helps to make the ads more relevant
- 2 Personalized ads – what are they?
- 3 Importance of Microsoft personalized ads
- 4 How to configure the browser properly so you stop getting personalized ads?
- 5 The six principles to win audience’s confidence
Your data helps to make the ads more relevant
When you turn on the privacy settings while performing your activity on MS, you furnish your data to the search engine. You, thus, help MS show the search results.
The benefit of Microsoft privacy ad settings is that it helps you get the right ads when you browse the Internet according to the browsing history. It’s therefore, important to know a few useful points in this regard. We’ll present them here briefly.
Personalized ads – what are they?
Personalized ads are ads that you will be interested in and are beneficial to you according to the data that you use to access your Microsoft account of any of the devices.
The contexts where you use your data include, visiting various sites, your search activity, and the topics you explore. Personalized ads are not shown if you turn off the setting on the page.
Importance of Microsoft personalized ads
Personalized ads enabled to be displayed by Microsoft in webpages help customers and make it easy for them to find the products and services they look for, they are interested in. It is also aimed to make easy for the advertisers to reach their relevant audience.
The objective is to make the ads displayed on MS products and services to make them helpful and relevant to customers. It’s also aimed help advertisers to reach the customers who are more likely to be interested in the products and services.
How do Microsoft personalized ads reach the audience?
The partners of MS such as AppNexus, Oath and other third-party service providers come together to display personalized ads on MSN, Outlook and other websites and applications. MS also delivers search ads to Bing and other search syndication partners.
Getting the lists of interest of each user
MS does this according to your search, browsing, and other online activity data. MS determines topics of interest that you may love and adds them to the list. A few ads may be according to the topics of interest.
Don’t get confused by ‘See ads that interest you’ and See personalized ads in your browser
It’s important to get clarity on this. When you turn off the See ads that interest you setting: This setting is linked to your Microsoft account. Therefore, when you turn it off, you will not find any personalized ads. When you sign into any browser, your browser activity is not going to be used to enable personalized ads.
If you turn off the See ads that interest you setting: This is linked to your browser. Therefore, when you turn off this setting while using a browser, personalized ads are not going to appear in that browser. Your activity in that browser will not be used to display personalized ads.
How to configure the browser properly so you stop getting personalized ads?
The six principles to win audience’s confidence
MS strives to achieve your trust by advertently following these six principles:
- Microsoft puts you in ease with regard to privacy by enabling tools that are simple and easy to use.
- Microsoft’s transparency about the collection of data and the way the data are used can help you make logical decisions.
- Microsoft stands by you concerning laws on privacy and protection of privacy legally as a fundamental right.
- Microsoft protects your data that you furnish by using strong security and encryption.
- Microsoft does not use your emails, chat files, other personal cont for targeting ads to you.
- Microsoft collects data and used them for your benefit and improve your user experience.
Microsoft Privacy Ad Settings is an important aspect that is avidly & clearly defined, followed, and implemented by MS for the benefit of users as well as all other stakeholders. Therefore, it’s important to stay updated with all information in this regard.
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